FASHION IN JAPAN: TRADITIONAL CLOTHING & STREETWEAR

TRADITIONAL JAPANESE CLOTHING
In Japan, the kimono is one of the most emblematic traditional clothes in the world. It is immediately recognizable thanks to its simple but elegant cut, its complex patterns, its varied colors and its luxurious fabric. But, it is not the only classic Japanese garment in its repertoire.

Here is a list of the main traditional Japanese clothes that you absolutely must know!

WHAT TO WEAR, AND WHEN?
THE KIMONO

Literally meaning "a thing to wear" in Japanese, the Japanese kimono was once the daily clothing worn by men and women. However, due to Western influences in the late 19th century, its prominence began to gradually fade. Nowadays, this traditional garment is mainly reserved for special and official occasions, such as wedding ceremonies and the day of adulthood. The dress code of kimonos indicates the different colors, patterns and designs according to age and marital status.

A traditional style kimono is made of long pieces of hand-sewn silk fabric, while a complete outfit consists of putting 12 or more separate pieces. The length of the T-shaped straight dress can be adjusted by tying it with a koshi himo belt before applying it to the more ornate obi belt. Note that you must fold the left side over the right side because the reverse is only used to dress the dead for burial. (confusion not to do!)


THE HAORI

These are light coats in jacket length worn over the kimono. The cords attached to the cuffs allow you to decide whether you want to wear them open or closed. Men's haori are a bit shorter and tend to have simple patterns, while women's haori have a greater variety of colors and patterns. In recent years, haori has conquered the world fashion scene as a trendy jacket. The haori are even derived in streetwear jacket!

YUKATA

Known as the summer kimono, the yukata is made of cotton or synthetic fabric. At the time, they were worn in public baths to cover the body and dry you - like particularly chic bathrobes. This tradition has not changed; yukata are always provided in onsen and ryokan (traditional Japanese inns).

Another opportunity to wear the yukata is during summer festivals and fireworks, as the light fabric is perfect for wet weather. Men's yukata are shorter and generally more discreet in color and design than women's, which often boast bright colors and floral patterns.

JINBEI

This two-piece outfit, consisting of short pants and a short-sleeved jacket, was traditionally worn by men, but has recently become very popular with women with its yukata style design. Made of cotton or linen, it is perfect for hot summer days and can be worn especially at home or at fireworks. The sleeves of the jinbei are not sewn directly to the jacket, but are attached by linen threads, which form open slits for air circulation.


THE HAKAMA

Worn on a kimono, the hakama is available in two different types. Andon hakama are large pleated skirts worn by women, while umanori hakama are culottes that look like loose pants worn by men. This traditional clothing was part of the uniform of a samurai, which served as protection of the legs during riding. Nowadays, they are used for Japanese sports like Aikido or Kendo, university graduation ceremonies and by young girls in shrines (also known as "miko").

• Japan is a country with very different clothing styles, you can come across a woman in a traditional kimono in a street like a man dressed in streetwear and that's what makes the diversity of fashion in this country!

STREETWEAR IN JAPAN
 

THE RISE OF STREET WEAR IN JAPAN


During the 1990s, we witnessed the emergence of streetwear in different cities around the world. At the time, it was a regional phenomenon; a label could only be successful if it spread on a local stage. Brands of the time found an audience across adjacent subcultures like skateboarding, BMX, punk and hip-hop to push their products. As the epicenter of street culture, the downtown New York scene saw the emergence of Stussy as a mainstream brand and of Supreme as a force. While American streetwear brands were building big names, a young generation of Japanese streetwear designers did the same.

It all started in Tokyo, more precisely in a particular region with a strong influence: Urahara.

RISE

Urahara, short for ura-Harajuku, literally means "hidden Harajuku" - an area of about four square blocks between the districts of Harajuku and Aoyama that housed the true beginnings of modern Japanese streetwear. In the mid-90s, the streets were lined with unknown and often unnamed shops, all with a distinct flavor. Some stores were inspired by the West, drawing their new interest from America or the United Kingdom and importing the sportswear they found in the subcultures of hip-hop and punk. It ultimately brought an influx of new ideas and creativity that Japan had never seen before, but was really looking forward to.

• "Nowhere" first store in the Harajuku district of Tokyo in the 1990s

In addition to the first stores A Store Robot and Vintage King, two strangers - at the time named Jun "Jonio" Takahashi, and Tomoaki Nagao, known then and still today as NIGO, have opened their NOWHERE store. It was just a store that had to have such a vague name and be positioned in a way that most people could walk straight ahead. At the time, shortly before the Internet, shopping was done mainly by word of mouth and recommendation. The store space was split in half, and half of NIGO was devoted mainly to the production of graphic T-shirts - this was the very beginning of A Bathing Ape, which many say is the birth Urahara.

Harajuku quickly witnessed the arrival of new, very creative streetwear brands like NEIGHBORHOOD, created by Shinsuke because of his passion for a rebellious state of mind, and named after his affiliation and respect for the "neighborhood" physics of Urahara. Shinsuke's designs were very radical at the time, bringing a new subculture referring to the motorcycle and heavy metal Americana. Creative designer SK8THING also joined the scene, providing mind-blowing graphic designs for A Bathing Ape, the punk / toy brand BOUNTY HUNTER and many others. Creativity just couldn't be stopped, with brands like WTAPS, visvim also showing up. An eternal swarm of styles and assertions, all with their own unique flavor and message, began to spread through the streets, and children loved it.

Since then, streetwear and Japanese style has never stopped popularizing and democratizing in all countries, there are many products like Sweatshirts, sneakers, t-shirts and much more! This style is suitable for both men and women.

We have also participated in this expansion with our streetwear shop known throughout France!

With the arrival of the cold we advise you to go see our collection of Hoodies / Streetwear!